Getting an SEO campaign underway for your website is essential in getting more people to find your website. The main part of this campaign will be establishing which keywords you want to target.
Keywords are essentially the search terms that people type into search engines in order to find products or services which you provide. It is important to get these keywords right so you can target the right audience.
If you have a physical office or store, it can be a good idea to focus on dominating the local area online before moving onto the national and international keywords. Localised search terms include the location as well as the service, such as “hairdresser Leicester” or “car repair North London”. These local terms can help you to become more known in your local area before you hit the national terms which can be much harder to rank on at first.
